I've had a folder full of labels by Sawyer, MI's Greenbush Brewing Company for a while now. They have a distinctive style and brand done by the Indiana firm Manifesto 1, formed by embracing some of the darker, creepier comments. These labels are artistically strong and build a consistent brand on the back of a style that is almost cathartic.
First in alphabetical order (with which we will not stick) is a black IPA called Anger:
|The beer presumably tastes better than barbed wire.|
We see similar characteristics in several of these labels.
|In reverse, it's "Dubder."|
|Fact: Faulkner never wrote a story about dunes shaped like umlauts.|
The Dunegras (my umlaut key is broken) IPA uses similar lettering, even to the part where the contrast doesn't work perfectly with white and yellow lettering on light backgrounds (part of the price of keeping that yellow-green a dominant color). Now they incorporate a manipulated photograph. Recoloring and juicing the contrast gives the image a vaguely threatening or distorted feel.
The Distorter Porter (unfortunate rhyme) uses a similar visual manipulation and text effect.
|Originally "12 confused ounces"|
Now on to the truly creepy:
|Apathy would be a great name for a horror movie.|
Speaking of creepy:
|No, not the Patrick Swayze type of ghost movie.|
From creepy to beatdown:
|I have the sudden urge to play Skyrim.|
|Some say beer, it is a flower...|
Lastly, the Traktor label provides us a change of pace:
|There's a Good Earth joke to be made here.|
All in all, I think Greenbush and Manifesto1's work is consistent and resonant, if not without flaws in its execution. It's certainly a cool brand that is distinctive within craft beer, an increasingly tall order.
Two bits of news for your weekend:
- Drink Philly's design intern April has created a pretty awesome poster for Philly Beer Week on the beer history of Philadelphia.
- Beerpulse has two business stories, one on the changing of investment laws to allow small equity stakes for the 99%, and one on the fact that the Sam Adams small business loan program currently has a default rate of less than 4%.