They have a few new label approvals. Let's start with the good, the design for Sacred Spice Chai Porter:
It's from Twisted Pine's Artisan series, which uses local artists' work as inspiration. This piece, as the label says, is "Life is Beautiful" by Millicent Kang. Full size piece:
Gorgeous mixed media work, kind of like a hippie version of Klimt. The label design is mostly there to not take away from it, and the patterned brown is fine and neutral. I do wish they had chosen a different font for the "Artisan Ale." That font, Algerian, comes standard with MS Office and is pretty overused. In beer, it's used most prominently for Middle Ages Brewing Company's Wailing Wench. More importantly, it doesn't say "artisan" in any real way. It says "antiquity" or "overwrought" or maybe "this font was free and looked fancy," and while those are fine criteria on which to pick a font, you don't want it to look like that's why you chose it. Plus, there are just so many good free fonts that would more accurately represent the progressive, earthy contemporary art scene of Boulder. Still, the point of the label is the central art, and it is great.
Let's look at another in the series, Hoppy Girl, with art "Hush" by Kate Medlin:
And then we have times when the whole thing goes wrong:
Having nothing to do with Twisted Pine, but worth posting, is another great recent design, from Silver City Brewery :
- The Dieline has a look at the Grolsch redesign.
- Nice Fast Company story on Boston Beer's effort to help small businesses.
- Philly residents can celebrate the arrival of Clown Shoes by designing their own tramp stamp. No word on whether a BeerAdvocate moderator will denounce you as sexist if you do, though.