This is one of those posts that took way too long to get up. When I was out at GABF last year, I picked up a ton of swag. Some of it was for distribution to my beer geek friends back home, but some of it was to look at the different ways breweries approach their printed collateral. Excuse the quality of camera phone images, but here were some of the more interesting examples:
Some of the most interesting variety was in the ways that breweries gave tasting notes for their styles:
Willoughby Brewing Company had small cards with a logo on one side and notes on the back. The cards were an odd size (I think 5" x 7"), a little too large to fit in a pocket. The use of distressed caps font is consistent, but it doesn't integrate all that well with the logo. On the other hand, this is a really inexpensive way to have a sort of modular collateral that can expand with every new beer and even the smallest breweries can afford.
Of course, when you're a brewery the size of Deschutes, you have some swankier options open to you.
Along the same line, Short's Brewing has a three-panel foldout with its brew schedule.
Ithaca Brewing Company takes a more conventional tack, with a full-size, full-color glossy display of their beers. As you can tell, the drawback is that I had to fold it to put it into any pocket or bag of reasonable size.
The San Francisco breweries of the SF Brewers Guild put together a three-panel foldout that doubles as a map for the beer-interested SF visitor.
Lastly, there are two single pieces that are nice examples of very different types of collateral design.
Then we have...
To all my regular readers: I am back up and running, and so should resume a fairly steady stream of posts. Thanks for your patience during the move and all related insanity.