But I would never dream of leaving you all content-deprived. So here is some stuff to read:
- If you've read this for any amount of time, you've seen me reference Brady Walen's blog, Crafted, which was devoted to the use of social media in beer. Brady announced this weekend that he's taken a full-time position with Craft Brewers Alliance (the ABI-backed makers of Widmer, Redhook and Kona) and will cease blogging. It's a blow to the craft beer blogging world (of which I can apparently write with a straight face), but it's great news for him and I wish him well. As he notes in the comments, I and others will pick up at least some of the socmed the slack. I feel compelled to note, in response to one of his commenters that was fairly negative, that most serious bloggers have some type of professional aspirations. If we can turn into paid writers, that's great, but there are very few of those gigs, so the most likely path is similar to Brady's. All of which is to say: That's the goal. For more, Brady does a nice Q and A with Ezra over at The New School.
- Nice story of a craft beer conversion in USA Today (thanks to Jack Curtin for the link).
- Ginger Johnson of Women Enjoying Beer gives a rundown for the Brewers Association on what a brewery website should offer. It's quite in-depth, and has some good reminders. Those opening brewpubs or restaurants should also consult the great Matthew Inman's comic on what we really want from a restaurant website, and why most stink.
- Congrats to Sean on winning the trip to CANFEST. I actually never made up my mind to vote, because I liked too many entrants.
- Speaking of cans... The boom in cans continues a bit, with even our friends across the pond recognizing the trend. New Belgium is getting into it, ABI is going crazy with sizes, and Left Hand appears to be going to Nitro widgets, though Jim and Don inform us that Dogfish isn't going there.
- New Holland and Alpine are the latest entrants in an intellectual property dispute, this one over "Ichabod."
- Lastly, BrewDog's equity sale has reached more than 1.5 million pounds, making this effort an unbelievably cool success story. One could only imagine the interest stateside if, say, Dogfish or New Belgium sold shares to the public.
Okay. I'll be back next week.