(Brooklyn, NY) — Brooklyn-based Sixpoint Brewery today announced the “Spice of Life” monthly series of single-hop small-batch beers to highlight the flavors of different hop strains... The grain recipe for forthcoming Spice of Life beers will remain the same, with unique hop strains swapped in each month. As a result, the customer will be able to ascertain the influential character of different hop strains through a “controlled recipe experiment.”All right, I'm actually not the biggest fan of single hop things. Generally, there's a reason we use multiple hops in beer. But along with this "experiment" came this:
I to say, I love this design piece. A request to the brewery for the designer/firm was not returned, so I don't know who the creative mind behind it is, but it's very well done. The easiest distinction between art and design is that design is function first and aesthetics second; it must first and foremost serve a purpose. This chart has a tough one: visually describing a flavor profile to people who may not know about hops or, worse, may think they know about hops and be wrong. It's a great way to map tastes, and it can be shrunk and stuffed into a pocket beer ratings book for those who have them.
Next we have the most aggressive use of QR codes yet in craft beer labeling, by Crabtree Brewery:
It takes to a page that (at time of posting) says simply "Here is your secret page about beer #1." One assumes that will updated when the label is approved and the beer actually launches.
On one hand, I'm not in love with the total lack of design. On the other hand, I do love the aggressive use of new social media tools, and the idea that the QR will take you to a secret page is potentially quite cool. The Fegleys Brew Works have been using QR codes on their labels, but the nice thing about the size and dominance of this is that it basically demands you check it out. As with all such matters, I will be interested to see what Brady Walen has to say.
Lastly, some links for you on must-reads/sees:
- Speaking of Walen, you should read his post on Adirondack Brewery's hot-or-not competition for their "dirty blondes." Again, we make a big deal out of Clown Shoes and let this go by with no comment?
- Great post by Erik Lars Myers on the challenges of his starting Mystery Brewing.
- And a great piece of writing by Don Russell aka Joe Sixpack on the Flying Dog label battle for "Raging Bitch" in Michigan.
- You can now by wallets made from beer labels, including some of the excellent Upright Brewing art by Ezra Greenough-Johnson aka Samurai Artist. More available at Mindy's Beer Gear.
- Lastly via Trendhunter comes this nerdtastic 8-bit depictions of beer bottles by Iñaki Soria: