First, check out this wonderful installation piece done by Red Stripe and a Japanese sound artist Yuri Suzuki:
According to PSFK,
Inspired by the resourcefulness of Reggae musicians, the Japanese artist set about creating a sound sculpture using thousands of collected Red Stripe cans. Working alongside Australian designer/illustrator and maker Mathew Kneebone, Suzuki turned 5,000 cans into a fully-functioning sound system. London DJ/mixer/masher Al Fingers and singer/songwriter Gappy Ranks then teamed up to create music on the sculpture.You can also find a nice video of the process on PSFK's site.
More good beer art? Well, okay. From Smuttynose, we have the Satchmo:
On the negative side, we have, well, this:
a lovely takedown on this new product, which is a high-abv version of Bud Light, and is marketed as "craft beer" and a "trendy blue-bottle line extension."
First: No, it's not.
Let's not even address the idea that craft drinkers will like this. Instead, let's focus on the idea that this is a marketing triumph.
Blue is not particularly trendy. It's a color, and this shade isn't terrible, I guess. The "Platinum" font is contemporary and could be the same as that on a lit sign of the coolest club in town five years ago. The halo around the platinum (aka gray) vertical bar is kind of exciting, in a strip joint sort of way (and I thought that before Lew wrote that the element itself resembles a stripper pole, an image which I can not now unsee). The use of the awful Bud Light logo at the top totally ruins any chance of this label looking anything like the sleek, modern appearance for which they are shooting. Instead, it looks trashy, and more designed to compete with malt liquor 40s than the craft segment.
- Great story in AdAge about the relocation of Beck's brewing to St. Louis, and what heritage and location even mean in big brewing anymore.
- Less good pieces by me are up on Men's Health about Gluten Free Beer and a very peculiar beer out of Texas. Though a lot of it got cut, thanks to Emily at GlutenTox for teaching me more about the strange and murky world of gluten testing.
- Don and Wendy's Coast to Coast Toast was a great celebration, and they've extended the opportunity to win a trip to Belgium. Just go to Untappd and check into one of their beers. Because I'm weird about transparency, I'll disclose that they sent me an (unsolicited) bottle of Lambicx for helping spread the word. I'll also disclose that Lambicx is delicious. If you think that's unethical... well, I guess leave me a comment explaining why.
|Speaking of images I can't unsee...|
Now, I know what some of you are thinking: "Bryson? Isn't he that irresponsible, anti-government, big-beer-hating, alcohol bigamist with too many blogs?"
And the answer is yes. But I think we can all come together and agree that Carol Stoudt needs to be more heralded, and this seems like a great way to do that. Also, he's wished me happy birthday on Facebook for two years straight!
So go kick some money at Lew's project. There's a recession on, and people need to be told about good beer.