All right, friends, we are back on the proverbial horse here. I don't think that saying actually comes from a proverb, and the word "proverbial" always seems strange to me when it's used to mean "from a common phrase whose meaning is now separate from its origin," but I have yet to find a better option.
So I'm back, grammar tangents and all.
We have new boards (and one new label) from our friend Alex Clare at the Fegley's Brew Works. Sadly, my photography with my HTC Droid Incredible 2 leaves much to be desired, but you can get an idea.
On the left is the Steelgaarden Wit, held by a farming robot. If you know Clare's art, this apparent nonsequitur is not all that surprising, because the man has a talent for envisioning strange characters. The Devil's Hearth was a nice surprise; I would never have expected the art for this to literally envision a fireplace owned by Satan, but Clare makes it work. The text foreshortening isn't perfect, but again the rich color of the pastels on slate give the image a nice, deep resonance.
Also, we have a new label:probably a myth), is a fun and happy character that matches the name (a play on the popular FX show). Compositionally, the sun manages to balance Ben, and the yellow of the text doesn't even clash with it. One expects from this label to get a pale that is light, effervescent and brightly flavored, which means the label is doing its job communicating the visual identity of the beer.
From a strategy and branding perspective, one wonders if this beer is the beginning of the Fegley's Brew Works establishing more of a connection with Philadelphia. Despite being no farther than Stoudt's or Lancaster, and much closer than Dogfish Head, the Brew Works has been less affiliated with the City of Brotherly Love than those brewery. Of course, it could also just be one beer. We'll see if they're more of a present force at, say, 2012's Philly Beer Week.