|I consulted the best beer minds of my generation,|
and then ignored their research. Cheers!
Second, Advertising Age had a much-discussed couple of stories about beer, where we were all told "rich people beer" is one the rise. You know how we know? Wal-Mart is bolstering its craft beer selection.
- Joe Sixpack has a nice set of interviews with some women of craft beer.
- From the "formerly covered by Brady Walen" department: Bomb Lager is giving away handpainted skatedecks for all followers of their social media campaigns. They have 6 decks by four artists, which is pretty cool. Definitely the best "follow us" contest I've seen in the industry so far.
- Great piece by Patrick on the economics of brewpubs expanding.
Okay, enough of the news.
First, since I can't really rip it, take a look at the new TTB approvals (thanks always to Beerpulse/Beersage/Adam for staying on top of this) for the home draft system that Anheuser-Busch is coming out with:
Great. Shock Top on draft. From a bag. Or something.
Best of the week is twofold, and the first is from the Mexican craft brewery Cerveceria Sagrada, which might be fictional (I can find no online presence outside of Jose Guizar's incredible design), but is still awesome:
He based it on the traditional heroes of Mexican wrestling, known as Lucha Libre.
Lucha Libre is one of the most iconic symbols of Mexican popular culture, and has been exported as part of the country's identity. I created the concept, brand, and designed the identity and packaging for this premium Mexican craft beer. The brand's identity is inspired by the golden era of lucha in the 1950's, when movie heroes were not Superman or the X Men, but El Santoand his wingmen, fighting creepy monsters on a silver '52 Alfa Romeo with surf music in the background. The variety of styles are named after fictional characters also inspired by the 50's lucha style; Black King (Imperial Stout), Blond Gomez (Lager) and The Vampire's Son (Red Ale).Also, continuing our International theme, we have Wold Top's Against the Grain, from Yorkshire (via Michigan):
Okay, the worst is not actually all that bad, from a design sense. I actually like the Art Nouveu thing in general, and Lazy Magnolia does some nice work. The border, color and font are all very well-done.
But, for the love of God:
Then there's this, from the great minds at Great River Brewery: