I mean, there's almost no design department as consistent as Rogue's now. You know the way the basic look will be (character drinking in black-and-white-plus-one, under the wordmark, on dark background), you know where they can take liberties (the background, accessories and accents), and you know it'll be well-executed. It's good, it's great, I love it... but I'm starting to want more. Has Rogue put out a really different design since the Morimoto stuff? I started to get excited with the Chatoe Rogue bottles, but then it turned out those were all basically the same. I dunno. It's such a well-established look and brand that I understand the need to stay close, but still. Do they do anything crazy for one-offs I can't get in PA? Any PNW readers see Rogue bottles that are abstract expressionist kaleidoscopes of composition?
So, for the worst of the week, I would like to look at a spectrum of uses of women to sell beer.
First up, one that is not "worst" at all, is from the Grimm Brothers Brewhouse in Loveland, CO, which called its Oktoberfest "The Farmer's Daughter"
Better, for example, than Stevens Point's Drop Dead Blonde:
Then there's Iron City:
Also, I'm mildly curious if this will replace Augustiner (their existing amber lager), or if it's a one-off, or what? I mean, are we headed for a series of labels with different women on them? I know beers have done many a hot-or-not contest, but has one ever done it for the honor of being on the label in one's underwear for drunken yinzers to admire while pregaming at the Triple Deuce, trying desperately to get drunk enough so that the Steelers' crushing victory over the Colts this weekend is even remotely watchable, which is basically impossible on IC Light anyway... what were we talking about?
There's no word from IC yet on how permanent a beer or practice this label-bunny thing will become. It feels like a gimmick from a brewery that has had more than its share of financial woes, but I wish it were a less awful one. I want the aluminum bottles back.
To leave on a high note, from the beer market I currently inhabit, I bring you the best beer debut video I've seen in a while. Certainly, veterans of the Philadelphia music scene will like it: