July 9, 2011

3Floyds Gets Scary and Violent

Been a while since we looked at some label art. I don't know about you, but after all the debate over whether Clown Shoes is tasteful and what exactly is sexist, I could stand to look at some hardcore art this fine weekend. Let's check in and see what the always-aggressive 3 Floyds has been up to.

First, new art for the Arctic Panzer Wolf. You may recall the old art, which was a dark blue Red Sonja -style piece:
Here's the new:
Well, that's intense, all right. Definitely less Arctic Panzer, more Wolf. I actually don't like it as much. Yes, it's arresting and detailed and scary, but I just feel like scary creatures snarling at us have been done before. I like the text a lot, but to me it doesn't have the same evocative feel as the old art.

Next, some art for the Evil Power, a collaboration between 3 Floyds and the metal band Lair of the Minotaur.
You may recognize the style as belonging to one Phineas X. Jones, whom we have seen before working with 3 Floyds brewery soulmates Half Acre. There are more detail stills on his site, so I'll just use the one of the gun-toting minotaur:
Of course it's a mess compositionally, but it's supposed to be. It's just a mass of dark, heavily armed people and creatures fighting. Lots of detail to be unearthed the more you look at it, and it is a collaboration between a heavy metal band and a hard-edged brewery, so perfectly appropriate. Definitely fits the branding, though I wonder how closely it evokes the Imperial Pilsner that it represents.

Last up, let's look at another orgy of violence brought on by a metal band, the Amon Amarth Ragnarok.
More detail comes from the blog of tattoo artist Tim Lehi:

As you can see, a nice array of gory slaughter. Ragnarok is supposedly sort of like the Norse apocalypse, a preordained series of events, including a massive battle where lots of people and gods die. This is another great example of the increasingly common overlap between tattoo art and craft beer. It makes some sense that these two forms, both considered countercultural only recently respected as legitimate art/craft, would find some common ground. Also, the best tattoo artists are great at intricate, psychologically evocative works on limited canvas space, so their skills are a natural fit for label design.

1 comment:

  1. I happened to run into Brian of Stillwater this week while in DC. Wait until you see what he has in store. Nice post.