May 17, 2011

Lots of Links and News, Including the Logo for Saint William Brewery

I've been saving some of this up too long, I suppose.
Cans offer an entire canvas for displaying the corporate and product brand in creative ways...Bottles use labels which are generally printed on a four-color offset press– a process with which most designers are intimately familiar. Can printing, for which there are only a handful of vendors in the U.S., uses spot color on special presses. Registration has been an issue...Almost every brewery is doing something noteworthy design-wise and, unlike some other industries, competition is extremely friendly... 
  • Both the Ladies of Craft Beer, who take on a chauvinistic Israeli beer campaign, and Liz aka "A2 Beer Wench," who runs Wolverine State Brewing, took on some of the always-interesting gender roles in craft beer. The LOCB is dead-on, if maybe beating up a straw man, and the discussion Liz puts up is frank and honest. The one thing I will say is that Liz' male counterpoint suggests people only drink craft beer for the flavor, and not marketing, a statement with which, as we know, I strongly disagree. Both worth checking out, though.
  • Many have linked the four great new Breckenridge ads parodying some of the sillier "innovations" in macrobrewing ads, like labels that get blue when they're cold and grooved necks to beer bottles. They're all available on the YouTube page of Cultivator Advertising and Design. This is my favorite:

  • These links posts are going to get rarer and rarer as I share more of this stuff via social media. If you like this stuff, you can usually find more at the Pour Curator Facebook page and on my Twitter feed.
  • Okay, last but not least, I reward your patience with new art. This is the new logo/label for a in-development New Jersey brewery, Saint William Brewery:
In full disclosure, the brewery owner, Wim Vanraes, did ask me what I think of this design, and I gave him some feedback. I actually really like it, especially for the Belgian-style brewing Wim plans to be doing (he is originally from Belgium). The soft earthtone of the backdrop, red-tinged Gothic window, and classic historic font are all reminiscent of some of the Trappist breweries (think Westmalle or Rochefort). Yet Saint William is clearly having some fun with the smirk and red cheeks, and the sword and brewer's paddle are a nice juxtaposition. 

William in the window would be the logo, obviously, without the grain and tan backdrop. It also nicely connotes a startup brewery; it's not overly slick or serious or professional, which, for a startup relying on its indie persona, makes sense  My feedback to Wim was that this was a good startup design that he probably would want to revisit if the brewery is successful in about five years or so. 

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