Many of these pieces are relatively new, but Beard has a lot of great work going back a ways that is posted here. Let's start with collaboration label for the C2, a beer by NABC, O'Fallon and Schlafly.
The Thunderfoot Cherry Imperial Stout similarly channels a sci-fi/fantasy vibe.
Here's this year's piece for Gravity Head, an indescribable beer and event thing that they do every year:
I mentioned there is some old work up, and that appears to be because Beard and NABC update looks often. Let's look at the Hoptimus, their imperial IPA.
Here's the first:
It was updated to:
Finally, the most recent piece:
Many of Beard's pieces are influenced by Communist Propaganda art of the 1920s and 30s, like this poster he did for the brewery:
I really, really like this piece. The arc of the hammer, the angled beam of light that widens to the right (could call to mind train tracks on which the laborer is working), and the simple form and color palette all work. Particularly effective is that Beard is definitely not afraid of empty space, which serves to isolate the figure in a more heroic way, and makes the simple lettering at the top and bottom more dramatic without being ostentatious. Fantastic stuff, and I'll have to keep my eyes out for more of Beard's work. Really, if I ever run out of good beer art (unlikely, as I fall farther behind), I could do probably two more posts based just on the stuff he's posted.
A few notes and links:
- As breweries continue to get more ambitious and effective with social media tools, we're going to see more things like this app from Abita, which lets you find any Abita beer you want nearby.
- Via Stephen Beaumont, the guys at Notch Session Ale won a very competitive Business Plan competition.
- Box Vox has some good stuff on the bottles of former Staten Island Brewer Bechtel.
- The B&W Bros had some thoughts on beer censorship in Canada. Boy is that label ugly.
- The Fegley's Brew Works released a statement about the fight with Troegs over the word "elf." This seems like it is going to go to court, which will be long and expensive, but I think it probably has to. Because the Fegleys have been using "Rude Elf" for so long, and because Troegs hasn't protected "elf" against other breweries, there's a case here, and my contacts on both sides don't indicate anything close to conversations that will resolve this amicably. As many others have said, it does suck when it's two of your own favorite, local breweries.