One of the breweries with design that I would most characterize as "low-key" is Fort Collins, CO's Odell Brewing Co. Let's take a look at a few designs, all via Beersage.
Take, for example, the Myrcenary, a double IPA released seasonally.
Again, that's one of the livelier labels. Most of Odell's work is characterized more by feel and look than by concrete images. Take, for example, this label for the Mountain Standard Double Black IPA:
The Friek, on the other hand, is a bright look:
Lastly, let's look at the Double Pilsner, which has just had new packaging unveiled:
All in all, nice, subdued work without being intense or aggressive.
Some news on the not-nice and rarely-subdued world of craft beer intellectual property battles:
- As first reported here (but without confirmation) there is action around The Fegley's Brew Works "Rude Elf's Reserve" and Troegs' "Mad Elf." It was a C&D from Troegs to the Fegleys, and this one could go to court.
- As the ABI-Goose Island news continue to reverberate, Terrapin makes it clear that it's Tenth and Blake investment was debt, not equity, financing.
- More intellectual property issues: This time, Dry Dock and 7 Seas.
- And Flying Dog goes to court with the state of Michigan, which did not like their name "Raging Bitch." That case looks winnable to me; the board is not empowered to ban beers based on name, I believe.