March 10, 2011

Dieline Week, Part IV: USA

This post ends our week of posts devoted to beer design profiled by The Dieline.

First, Leelanau, MI's Tandem Ciders:
These hand-crafted varieties were in need of packaging that represented the laid back feel of the farmhouse tasting room, but kept the quirky character of the owners...Short run special blends (with an area for handwritten notes on the label) were designed to complement the standard label series, but add a touch of additional personality. Quick witted copy, beautiful type and a harvest color palette make these bottles a favorite for customers."
Much like we saw with the amateur label yesterday, there's a juxtaposition of wholesomeness with salty language. I like the simplicity of the labels, given the cidery's commitment to sustainability. Like so many great ciders, I wish we could get this in PA.

Next, we'll take a quick look at Walker Brown Craft Beer, a brew by Genessee in Rochester with design work by Stranger and Stranger.
I like the fairy-tale ethos, and the one-color-on-black look. I particularly like the rather large neck labels on the bottle.

The design of our next bottle art is significantly easier to find than any details about the beer. Samson Craft Beer is supposedly based in New Jersey, but is difficult to find any information on the Internet. Their bottle design, however, is awesome and by designer Sean Flanagan:
This bottle design and branding for Samson Craft Beers uses a simple yet memorable visual to compete amongst the glut of mico-brew labels on store shelves. The illustration takes the legend of Samson and the Lion most of us are familiar with and adds a beverage industry twist. These liter bottles are screen printed front and back. Also, in order to transport cases to the various distributors and restaurants, we sourced antique wooden beverage crates and re-purposed them by sanding and screen printing the logo on each side.
I mean, that is just badass. The screen printing is awesome, the image is good, I love the sourcing of antique crates, even the name works (brewer's name is Jeff Samson), and the biblical theme is both resonant and different. The design has been profiled for a reason; the figure is great and the pouring beer into the lion's mouth is a great twist. The way the design comes through the bottle when the text is front adds even an additional dimension.

And, lastly, the throwback design of the Austin Beerworks, designed by Helms Workshop:
This is a nice retro look, with extreme beveling in the text and simple bold colors forming text field backgrounds. The logo with the A in the drop seems to call to mind some of the old oil logos (or a new coffee logo), which is appropriate for Texas. Surprisingly, I like the t-shirt designs, which use a simple modern industrial look in a bit of a new way.

All right friends, back to more of the craft beer label releases and the like soon.

1 comment:

  1. Whoa, the Samson beer isn't even listed on BeerAdvocate. Normally they have everything, even super-tiny, local, draft-only stuff.

    Gorgeous bottle though!

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