March 6, 2011

Dieline Week, Part I

So most of my label art, as you know, comes from a selection of beer blogs, most notably the Beersage's But there are some excellent package design blogs, including the Dieline, which takes its name from the graphic design guide rule that helps in diecut preparation.

The Dieline's posts tend to highlight (duh) the package design more than the beer. They are almost all firm-produced, and are often International in product focus, so can be harder for this Pour Curator to group together, but I've been saving up a bunch, so we'll do a week of Dieline-related work.

I'll lead with a beer I had in the Balkans: Croatia's Osjecko, from firm Brandoctor:
That's is the relatively new look, here's the old one:
courtesy United Nations of Beer
It's still simple and using a historic look, but they've added some movement and made the crest more prominent.
Then there was a little winter thing they added:
Osjecko pivo (Osjecko beer) asked us to design a winter holiday edition of their beer, packaged in small, 0.25l bottles. We used a simple neck label design to make the bottle resemble a Santa Claus. The usual bottle label was printed in red color. This small intervention retained their identity while adding winter flair. Osjecko pivo is the first beer brewery in Croatia, founded in 1697. 
Cute little addition. In craft beer, we tend not to see add-ons like this, in part because the shelf life of a case might be so long that it wouldn't make sense. Still, there's a lot of artistic work to be done with the neck of a bottle. Could be a design frontier in years to come?

Next, Israel's Golan Brewery by firm Blend It:
In our search for a design concept, we engaged in a dialogue between the local and the sophisticated, the masculine and the liberated, and the rugged and the cultured.
That's a lot of big words for a packaging that is really a primitivist look. I dig the simple font for the Hebrew lettering, and I like the color scheme for the labels.

Lastly, Colombia's Bogota Beer Company, redesigned by Lucho Correa :
Graphic design: Viviana Flórez
Creative directors Lucho Correa, Oliver Siegenthaler
Photography: Doping, Bogotá
Design studio: Lip, Bogotá
I like both elements of the redesign. The colorful text-based redesign reminds me of a better version of Atlanta's Red Brick Brewing. The black and white collateral materials are classy and modern, and the classic truck really gets iconified (note: not a real word) well by the redesign.

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