First, their winter warmer label:
The new label for the Summertime Wheat:
The rodeo-themed Bucking Bock:
Lastly, as you may remember, last year a storm took out Rahr's roof. For the anniversary, they released the aptly-named Snowmageddon, with this 22-oz bottle label:
February 11, 2010 – cold dark and snowing. Not any ordinary snow – but instead a heavy, mean, ugly snow that spilled over the brewery. Leaving the brewery that late evening – who would have known there would be no brewery that next morning.
February 12, 2010 – awoke to the sounds of twisted metal, gushing water and alarms as tons of snow came crashing down through the roof and into the brewery. We tried to save what we could and accept the loss of what we could not.
As the day waned, through many a friends helping hands, a new beginning was forming. This was not the end, but alas a start to something new and wonderful.
Scary stuff to anyone who's ever owned a building, let alone put their own livelihood at stake by starting a business. The label departs from their usual template just a bit, losing the Alamo-inspired center bulge and shrinking the lettering a bit while also shifting from the dusty tan-plus-one color scheme to a full color image on a white background. The image itself is what you'd predict; a brewery with a twisted, broken roof-like structure with a bunch of snow. I suppose my only thought is that this snow is really white, puffy and friendly, nothing like the "heavy, mean, ugly snow" described. This might be one of those cases where you need to balance approachability of design with accuracy of depiction.