Most recently, Short's released the Woodmaster, "the auspicious blueprint of savory fermented delight extracted by gallant humans of the world." The image is mostly white from the snow covering the ground, with no perspective. The figure cutting the tree (who seems to me to be vaguely out of proportion) is turning his head to look at us, adding intensity as his face and hair add some color. I like the way the tree branch grows through the text. The only thing I'd like more is if the tree was off center a bit, and then the text could balance the label, rather than the right side appearing empty as it does now.
All in all, Short's is continuing to show that interesting design does not need to come from lots of color or detail, but from good use of color and figure combined with creative subject matter. I think I'd like to see them branch out a bit in the coming year or two and try to do some more things with their style. A few small changes could take some of these from good to really fantastic.