“Predawn light barely tinged the sky as a haze permeated downtown Athens. From the tiniest incendiary spark, a feverish flame kindled in the Georgia Theatre. It ran rampant through the timbers above and below, an acris smell seeping through the double doors on Lumpkin. Billows rose above the city carrying the embers of music and memories up in smoke. By noon on the scorching June day, the hot spot and all its history were smoldering ashes. But after more than a century, it’ll take more than spontaneous combustion to end our run. Hoptaneous Combustion is the last blast in Terrapin’s Georgia Theatre Sessions, a Double IPA exploding with hoppy flavor.”Dramatic. The design for this is less intricate than the other three, with just an image of the theatre, two enormous hops with burning fuses, and the radiating lines to indicate fire without showing a burning building (which would be sad). Nothing special, but clean and well-done. The one thing I'd really change is that basically every element (hops, theatre, banner) is one-third of the label, which makes it tough to know what's the focal point.
Now the unfortunately named Moo-Hoo
And, whenever there's a Russian Imperial Stout, I'm anxious to see what overdone commie reference gets made:
And lastly, to be released in late January, Side Project 14:
Anyway, Terrapin's labels are not always perfect, but I've never seen one by them that wasn't at least interesting. For a brewery as prolific as they are, that's quite a statement.
- Beeronomics looks at a yield-management approach to beer pricing in bars.
- Jeff Alworth discusses the pluses and minuses of branding beers versus breweries.
- The Beer and Whiskey Brothers run down our drunkest cities.
- CraftCans.com looks at the snowboard art being worked on with our friends at Ska Brewing.
- If you haven't heard, the Brewers Association expanded the definition of "craft brewery" to include breweries that produce up to 6 million barrels. This was almost entirely to accommodate Sam Adams brewer Boston Brewing Company. Andy Crouch has the best crusty rant on this topic you'll find out there, but lots of people have mixed feelings about it. Personally, I'm fine with it. You can't kick out your biggest members for having success without losing much-needed political clout, and Sam Adams remains less than 1 percent of the US beer industry. As founder Jim Koch pointed out, when they produce the batch with barrel 2,000,001, will half of that batch be craft beer and the other half not?
- I haven't posted this because I've had no good place for it, but a while back BoingBoing envisioned consumer packaging for marijuana, should it ever become legal in this country: