Inspired by a new collaboration, I though I'd devote a post to arguably the two most aggressive brewers in the craft beer industry, San Diego County's Stone and Scotland's BrewDog.
First the art for their Bashah collaboration:
It's a jumble of forms, with the BrewDog logo and the signature Stone gargoyle occupying center stage. The gargoyle in particular is sort of a Where's Waldo figure. Some of the plants probably reference the Tayberry with which the beer is brewed. The constantly flowing and crowded image keeps to the one-color palette usually employed by both breweries.
Stone themselves released the Luck 13astard last year, and the art for it was in last summer's show.
The gargoyle is a lot bigger and a lot more humanized (gargoyleized?). What I like most is the use of the text ("Fizzy yellow beer is for wussies") as a textured backdrop. Like all of Stone's work, it's obviously aimed at young men, but it's typically strong design by Mike Palmer, Jen Knudson and the rest of the art department at Stone.
Two of BrewDog's labels are a departure from their usual punk-inspired, broad-stroke design.
From the brewery release: