- The show is well-produced and edited well enough that it's a great thing for the craft beer industry no matter what. Discovery has this down by now, and they've put up a good show that demonstrates what we like about craft beer.
- I know Jim and Don at the Beer and Whiskey Brothers almost had this show, instead of Sam Calagione and the guys at Dogfish. I love their blog, and I would watch any show they run. If you're a podcast person, their podcast is one you should add to your list. But I'm glad this went with a high-profile, high-volume craft brewery, rather than roving bloggers. I'm concerned enough about the general public finding craft beer interesting that I think this show would be close to impossible to do without a charismatic brewer like Sam.
- Obviously, I love that they talk even briefly about the packaging and supply chain decisions. I think those decisions are actually pretty cool insights that a lot of people can relate to from their own jobs.
- Yes, I played the SAVOR scenes in slow motion looking for me or my friends. No, we're not in it.
- Jack Curtin said that he noticed a real difference between Sam on camera and Sam on script in voice over; I heard this, too, and it was a little annoying to hear him slow everything down, but I think it's a necessary part of shows like this. Every show on Discovery has the same issue, so I assume they know what they're doing, and that what sounds scripted to us sounds understandable to those not freakishly obsessed with craft beer.
- The ultimate question that everyone's asking is what type of staying power this show has. As someone who used to love Cake Boss and LA Ink before they got goofy, I think what we've seen is that shows like this get between one and two seasons on just the intrigue of the industry. Then, everyone knows as much as they want to about the brewery, and networks start bringing in reality show actors and guest stars and making up fake plots and the shows start to suck. Sadly, I see no reason this show will be different. Sam is really engaging and I love watching him go through the process, but unless they really can make Floris, Brian, City and everyone at the brewery compelling characters and continue to find new plotlines, I can't see how this is different from cakes or tattoos or anything else (and really, how many compelling Bitches Brew-like stories are there in the year of a craft brewery?). That said, I'm really looking forward to watching the season or two of good television this will make. And who knows? Maybe Sony will contract them for five other famous band tribute beers, and Sam will have 50 zany ideas per season for many years.
Victory has the most different take on the design, using their usual font and limited color schemes with a swirl: