Speaking of movies, for those interested, Jay Brooks' recording of Ken Grossman telling the Sierra Nevada Story is up on Youtube in 8 parts.
So, inspired by this post a few months ago, I wanted to take a look at one region's new breweries, and how each of them approached the logo design challenge. Remember that the hallmark of a great logo is versatility, simplicity and recognizability.
First, Valholl Brewing, from Poulsbo, WA:
Brews and Books has said that "Vikings are the new vampires," so I'm hopeful that Twilight and Vampire Diaries will be replaced by things like Northern Lights and Pillaging Sagas). The scar over the eye indicates Woden/Odin. Probably not too many Viking breweries in the NW, so it's easily identifiable and round so it's probably fairly versatile. The best thing is that the designer resisted the temptation to make this more complex than it needed to be.
Quincy, WA's Ancient Lakes Brewing Company:
Bellevue Brewing Company:
Seattle's Emerald City:
Nice wordmark. One instantly understands that we'll be seeing some 1940s and '50s throwback design (appropriate, given the movie Wizard of Oz came out in 1939), and that's precisely what the site plays on. Strong, identifiable, simple, and replicable. A good reminder that text is often more than enough for a logo.
Icicle Brewing Company, in Leavenworth, WA, currently under construction:
Lastly, here's the North Sound Logo Work from the page of their designers, Westward Design:
I like the use of fermenters as the framing element, because it actually does something none of these others do, which is inform us that the place makes beer. But there's some work to be done on the font front, because I don't think the drop shadow around NSB is bringing the lettering out enough. Also, the slight italicizing of the font below that doesn't really do enough to energize the logo.
So that was a lot of logos, but we can take away a few things:
- Lots of breweries use circles, some unnecessarily
- Not many breweries use beer-related forms in their logos
- Text can be either a great element or an unfortunate one, so choose font wisely