Northern Massachusetts' Element Brewing Company has a series of labels that right now all look essentially like this:
On their site, the first words you see are
"Element Brewing Company believes firmly in the fusion of art, science, and beer. Our hand-crafted, bottle conditioned ales don’t fit neatly into any box; our innovative brewing techniques create a hybrid of styles that test the flavors, dimensions, and boundaries of beer."
So the atom diagram fits well with the philosophy of the brewery, as does the name. Basic things, you might say, but still good moves. The color scheme is a nice earthy red-and-brown look. I like how the image overflows the boundaries of the brown text field, carrying visually the idea that their beer will be outside the box, so to speak. It's not exciting, but it does the job and, importantly, is a versatile logo that can be adapted with life later on.
Ass Kisser is a new brand brewed at the Rahr and Sons Brewery in Fort Worth:
Interestingly, the roof collapse that preserved the batch of Ass Kisser has led to a rebranding by Rahr and Sons, which shows a very different look.
And then there's the British Columbia brewery Okanagan Spring, which just underwent a rebranding for its 25th anniversary. The firm Subplot Design went for a modern, sleek look:
Notch Session, the risk they run here is being undistinctive. I like the huge images of the beer, clearly putting focus on the purity of the product, and the text and color scheme are solid. But look, for example, at quasi-Anheuser product Redhook:
Lastly, my favorite branding initiative, the new Dos Equis effort by New York designer KAWS:
Has there ever been a more natural fit for a designer and brand (KAWS' trademark is those Xs he uses as eyes for creatures)? You have to admire all of the new marketing by Dos Equis, whose "Most Interesting Man in the World" campaign has become a sensation, and who now hires a famous, awesome designer. The aim of all of that is to change their brand (though, puzzlingly, these bottles will be Mexico-only). They're making Corona seem outdated while they make a play to be the darling Mexican beer of hip young professionals. We'll see if it works, but so far they've been impressive.