Okay, In today's episode, my can design crush on Sun King continues, but encounters some fierce competition from new challengers along the way.
The Indiana brewery with the customizable can is aiming for a Fall release of its Wee Mac Scottish ale:
We see similar efforts from Surly Brewing and Crow Peak Brewing Co., although it's worth noting how they use different shades of green to create some nice variety. Also note the intricacy of Crow Peak's main design element on the "front," and the Surly Hell's use of shading and wavering patterns to highlight curvature of a can.
Of course, one way to use the huge canvas is to make it bigger and then use the negative space, like Milwaukee Brewing Company:
Louis Demise: "True story… 1886 in Sheboygan, Wisconsin, great uncle Louie was cracked over the head with a beer glass and killed. Louie’s story is one of many Wisconsin tavern legends that gives life and color to our heritage. Drink one for uncle Louie and remember: today’s barroom story might just be tomorrow’s legend.”
Flaming Damsel: “Traditional Bavarian lager delicately hopped for balance. At the height of the beer garden days in Milwaukee, brewers needed fantastic entertainment to attract the crowds of thirsty locals. One of these acts involved the Flaming Damsel. This mysterious lady made her living by lighting herself afire and diving from a high platform over the river. Always a repeat performance!”
Now, as we know, I heart 21st Amendment's cans, and I love Black IPAs, so this is good for me:
But does negative space have to be black or white or even empty? I'm glad you asked. Look at Santa Fe Brewing Co.'s Happy Camper IPA can:
Here's something completely different from New England Brewing Co.: