We've seen a decent amount of poster and propaganda influence in beer label art. Some of it, like that by Hopworks, seems to be fairly self-aware of its origins. Other times, the influences can be more subtle and simply inform a style that the brewery uses as part of its brand. The hallmarks of that style are large, bold color fields, heroic figures (heroic meaning there is one single, central element), and a background designed to focus attention on the main image (usually through radiating lines, or a low crowded element beneath a big, elevating sky).
The Winston-Salem, NC brewery Foothills Brewing is one of those breweries that has embraced some of the elements (mostly) without using them as a send-up in the design. (All images via beernews.org)
Let's look at Foothills' take on that most overused image of craft beer, the hop.
Remember I said they mostly do not use the style as a sendup?
Lech Walesa, actually, hoisting his beer in freedom and brotherhood and a feeling of something decidedly lefty. Still though, fun as it is, they stay true to the style and composition they've established: Heroic figure, limited color palette, contrasting colors that go together, and a backdrop of distinct color fields
And finally, we see the same elements in the most '70s of the labels (definitely more on the poster than the propaganda side), the Sexual Chocolate:
All in all, good solid stuff from Foothills, which produces a consistent style of varied but distinctive design work.