Here it is:
This of course is a sad thing for this Pour Curator, because now there's less incentive to do design work, and Sun King was exhibiting some of the better can design. But it's a good thing for the brewery and beer people, because it gets more beer out there. And hey, maybe they'll get creative with their stickers.
The process will be a lot more labor intensive because we will have to adhere a label to each and every can before we run them through the canner, but we believe it will be worth it.
I'm a little surprised the TTB is okay with this, and there are of course potential concerns with transparency about abv, etc. I hope those 3"x3" stickers carry a lot of information, or else you'll have to know a lot about the beer before you buy it.
But still, the development of a fully customizable can is interesting and significant from a design perspective, and potentially at least a mildly disruptive advancement when it comes to packaging beer in small batches. And nice reporting by the guys at Hoosier Beer Geek!