April 14, 2010

New Three Floyds Labels are Deliciously Dark

The Chicago-area Three Floyds Brewing Co. has gotten approval for two bad-ass (art criticism term) new labels, the Arctic Panzer Wolf Imperial IPA and Blackheart IPA.

The Three Floyds punk influences and artistic friendship with tattoo art are readily apparent. Compare this with the recent post on Lee Verzosa's work for Stillwater, and you can see how much breadth there is in tattoo art. Two breweries both influenced by tattoo style, and two completely different looks. The Three Floyds work revolves around large swaths of colors to display a chilly (Arctic Panzer) or chaotic (Blackheart) ethos. In both cases, the lettering is a classic style font picked to match the feel of the piece.

Apparently the Arctic Panzer Wolf is based on a mural on the brewery wall, which is one of the cooler things I've seen in brewery decoration:

1 comment:

  1. the lettering is a classic style font picked to match the feel of the piece.

    ReplyDelete