There's also the first three beer labels. According to the brewery, "packaging design inspiration for the Chameleon line of beers came from Packaging Manger Kecia Sprecher. This was a collaborative design effort with Graphic Designer Krista Fornear, making the inspirations come to life."
According to the site, the new brewery will be focused on producing beer that is designed "to please and tease a wide variety of palates, Chameleon beers are light in body, yet full of complex flavors and aromas." So the artwork's playful and detailed tone makes sense as the visual identity of the beer.
It's particularly cool coming from the people who did Sprecher's old-fashioned Germanic Imperial design. The look is so different that one never would have guessed the same family was behind it. I'll definitely be looking forward to seeing what other design comes out of this project.